50 Years of Charme: a magical night in Forte dei Marmi

50 Years of Charme: a magical night in Forte dei Marmi

The warm evening of July 21st saw two historic locations in the most chic city of Versilia envelop themselves in elegance: the Malo boutique in Forte dei Marmi, opened in the 90s, and Bagno Annetta, an iconic Bathhouse.

The first part of the evening took place in the boutique, which opened the doors of its exclusive garden for an aperitif based on good wine, music, relaxation and some preview items from the new winter collection, "Authentic Charme".

Then the guests moved to Bagno Annetta: the romantic lights, the sophisticated gazebos and the delicate combination of Malo blue and white that covered the settings created the perfect atmosphere for a magical, soft, unforgettable night.

Between a skewer of fruit and a laugh, the lights went down, the music changed and the headlights on the catwalk came on: the Marketing and Communications Director, Nancy Marchini, gave an emotional welcome speech, then from the back of the Bathhouse began to show four models that wore the garments of the Fall/Winter 2022-2023 collection. Large volumes, simple and effective lines, pure fibers, neutral colors ranging from white to blue, passing through warm shades of coffee and milk: elegance was the absolute protagonist.

After the show, it was time to cut the cake. Subsequently, the evening continued with dances, champagne and the desire to celebrate a brand that, for 50 years, has been carrying on the Made in Italy artisan tradition with a keen eye for avant-garde.