50 years of Charme in Rome

50 years of Charme in Rome

For Malo, 2022 was a special year; we celebrated the brand’s 50th anniversary with exclusive and unique events. After the presentation event at 10 Corso Como in Milan and the fashion show by the sea in the historic Bagno Annetta in Forte dei Marmi, the last evening to celebrate this important milestone was held on December 15th in Malo Boutique in Rome.

An evening of music, wine and pleasure, spent together with many special guests of journalism and entertainment.

The Boutique, designed by Gianfranco Ferré, was the setting for the presentation of the new SS23 collection "The Art of Earth", a collection inspired by the transformation and modeling of the elements, the patience of those who work to create beauty. Suggestions and landscapes of the cradle of humanity, Africa where everything originated. Like a craftsman who shapes clay to create a refined vase, the fibers of the most precious materials are worked by expert craftsmen to create timeless garments. The traditions of the Masai weaves and the colors of the sandy horizons of Mother Africa come to life in artisan masterpieces.

The models showed guests the timeless garments of Malo in an exclusive trunk show, between wonder and curiosity.

The natural fibers, the festive atmosphere and the desire to experience the Malo Lifestyle were the leitmotif of a magical evening.