Malo celebrates the opening of the new Boutique during the MFW, presenting the next collection FW24/25 "Framing"
On the occasion of the Milan Fashion Week in February 2024, Malo celebrates an extraordinary moment: the opening of its new flagship store in Via della Spiga, the heart of Milanese luxury shopping and the preview of the FW24/25 Collection.
The Boutique was the perfect setting for the preview presentation of the most representative items of the FW 24/25 collection, entitled "Framing". This collection combines cosmopolitan cultural patterns, creating a style that embraces essences from different cultures, from Peru to Manhattan. "Framing" represents the will to collect different cultures and peoples in a connected and fluid world, where identity is valued by diversity.
Temporary Exhibition: A Trip to the Maison Archive
The exclusive event has attracted the attention of the Italian and international press, buyers, talent and loyal customers of the brand who have been able to live a sensory journey dedicated to the archive of the maison. This journey has allowed us to retrace the fascinating history of the brand and cashmere, from the lands of the Gobi to the hands of Italian artisans. In the showcase a manual knitting machine of the 60s, inside the Boutique archive photographs.